WetBrush is specially formulated with IntelliFlex™ bristles. These bristles are thin, strong and very flexible. This allows them to be flexible on one stroke and firm on the next. It eliminates all tugging, tearing, pulling and ripping of the hair to ensure no split ends or hair loss while providing healthy brushing and detangling. These bristles will glide through any hair type, combing out tangles effortlessly. Bristle flexibility enables protective and pain-free detangling. Bristles bounce back to their original form after each stroke eliminating all hair breakage and pain usually associated with hair brushing. The perfect transition from wash to style.